Lucas Shaw and Sohee Kim

Bloomberg's Lucas Shaw and Sohee Kim talk about Bang Si-Hyuk, South Korea's successful music mogul known for building a K-pop empire. They discuss his plans to expand globally with a new act based in the US. The podcast explores the rise of BTS, their global impact, and the formation of a US-based international girl band. It also highlights the importance of building a fan base for musicians and the potential for replicating the K-pop mogul's success in the US market.