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Big Take
Team Favorite: The K-Pop Mogul Behind BTS Brings His Winning Formula To The US
Jan 3, 2024
23:37
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Bloomberg's Lucas Shaw and Sohee Kim talk about Bang Si-Hyuk, South Korea's successful music mogul known for building a K-pop empire. They discuss his plans to expand globally with a new act based in the US. The podcast explores the rise of BTS, their global impact, and the formation of a US-based international girl band. It also highlights the importance of building a fan base for musicians and the potential for replicating the K-pop mogul's success in the US market.
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Quick takeaways
- Bang Si-Hyuk, the music mogul behind BTS, is partnering with Universal Music Group to create a new global girl band.
- BTS's success was built upon a meticulous training and development process, unique music style, and open communication with fans.
Deep dives
The Rise of BTS and Bong's Success
Bong Shihuk, the man behind the success of BTS, has partnered with Universal Music Group to create a new global girl band. His previous work with BTS helped bring K-pop to the masses and paved the way for other Korean groups to gain international popularity. Bong's career started with his band winning a national song contest in 1994. After leaving JYP Entertainment, he founded his own company, Big Hit Entertainment, which eventually became HIB. BTS's success was not immediate, but their music and open communication with fans helped them build a loyal following globally.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode