Lucas Philips

Lucas Philips, the owner of Newark Auto, shares his journey of transforming a 120-year-old manufacturer into a thriving DTC e-commerce business. He discusses how his startup mindset helped him navigate the challenges of acquisition and staff motivation. At just 23, he made bold decisions, including modernizing operations with AI and investing in technology, while learning to trust his instincts. Lucas also talks about strategic acquisitions, expanding into the Porsche market, and highlights the emotional complexities of managing a legacy workforce.