Lucas Peters

Lucas Peters, founder of Journey Beyond Travel, shares his vision for climbing from seven to eight figures in his boutique travel business. He discusses the importance of shifting to a financially-focused mindset, analyzing gross margins, customer acquisition costs, and lifetime value. Lucas highlights unique marketing strategies and the significance of personalized travel experiences in customer retention. Also covered are hiring strategies, product development complexities, and innovative approaches to elevate high-ticket services, aiming for a dynamic growth trajectory.

Lucas Peters, a tour operator and award-winning travel writer, uncovers the magic of Andalusia, revealing it as a hidden gem of Spain. He shares insights into the unique blend of Spanish, Moroccan, and Arabic cultures that define the region. Listeners learn about the mouthwatering tapas culture and how to explore historic sites and stunning white villages affordably. Lucas highlights the breathtaking Caminito del Rey walkway and shares tips for experiencing authentic local life and vibrant culinary treasures that make Andalusia a must-visit destination.