Lou Aversano
CMO of The Cigna Group
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May 8, 2024 • 23min
The Performance Marketing Versus Branding Debate Heats Up
Lou Aversano, CMO of The Cigna Group, discusses the debate between performance marketing and branding in B2B, emphasizing the need for emotional elements in messaging. They explore the importance of integrating branding and lead gen strategies for long-term growth and aligning sales and marketing for sustainable success in the evolving B2B landscape.
