Champions of Growth Podcast The Performance Marketing Versus Branding Debate Heats Up
May 8, 2024
Lou Aversano, CMO of The Cigna Group, discusses the debate between performance marketing and branding in B2B, emphasizing the need for emotional elements in messaging. They explore the importance of integrating branding and lead gen strategies for long-term growth and aligning sales and marketing for sustainable success in the evolving B2B landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Balancing Branding and Lead Generation in B2B Marketing
01:36 • 8min
Exploring Brand to Demand in B2B Marketing
10:03 • 3min
Balancing B2B Sales and Marketing for Growth
13:15 • 8min
Insights on Exciting, Frustrating, and Challenging Aspects of Marketing in Lightning Round
20:56 • 2min