Lori Mukoyama, Global Hospitality Leader and Design Director at Gensler, explores the future of hospitality design. She discusses how hotels are evolving into community hubs that enhance guest experiences through storytelling and innovative design. The transformation of spaces like the VOCO in Chicago highlights the importance of human-centered design. Additionally, Lori emphasizes the role of immersive environments, cultural integration, and how staff can serve as design ambassadors to connect guests with the unique narratives of each space.