Lizzie Mulherin, an experienced copywriter and brand strategist, shares her expertise on using Substack to boost a writing career. She explains the unique benefits of Substack versus traditional blogging, revealing how to monetize through subscription models and engaging content. Lizzie offers actionable tips for growing an audience and leveraging social media while balancing free and paid offerings. She also discusses transitioning to freelancing, emphasizing financial prep and ethical AI use in copywriting, making this a must-listen for aspiring writers.