So you want to be a copywriter with Bernadette Schwerdt
COPYWRITER 080: How to use Substack to monetise your copywriting with Lizzie Mulherin
Nov 10, 2024
Lizzie Mulherin, an experienced copywriter and brand strategist, shares her expertise on using Substack to boost a writing career. She explains the unique benefits of Substack versus traditional blogging, revealing how to monetize through subscription models and engaging content. Lizzie offers actionable tips for growing an audience and leveraging social media while balancing free and paid offerings. She also discusses transitioning to freelancing, emphasizing financial prep and ethical AI use in copywriting, making this a must-listen for aspiring writers.
31:38
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Quick takeaways
- Substack offers a unique platform for writers to monetize their content through subscription models, emphasizing the importance of audience building first.
- Strategies for attracting readers on Substack include leveraging social media, utilizing internal promotion tools, and creating engaging, personalized content.
Deep dives
Lizzie Mulherin's Journey to Freelance Writing
Lizzie Mulherin shares her unconventional journey into freelance writing, highlighting a background that includes studying journalism and business before venturing into public relations. After stints working for major PR agencies and battling burnout, she transitioned to full-time freelance writing. Initially focusing on feature writing and blogging, she struggled to understand the business side of writing, which subsequently led her back to employment. However, her passion for writing ultimately led her to establish her own freelance business as a copywriter and brand strategist, where she now helps others build their writing careers.
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