Lizzie Mulherin, an experienced copywriter and brand strategist, shares her expertise on using Substack to boost a writing career. She explains the unique benefits of Substack versus traditional blogging, revealing how to monetize through subscription models and engaging content. Lizzie offers actionable tips for growing an audience and leveraging social media while balancing free and paid offerings. She also discusses transitioning to freelancing, emphasizing financial prep and ethical AI use in copywriting, making this a must-listen for aspiring writers.
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Lizzie's Career Journey
Lizzie Mulherin's career journey began in journalism and PR, but she found her passion in writing.
After a burnout, she successfully transitioned to full-time freelance copywriting and brand strategy.
volunteer_activism ADVICE
Substack for Writers
Substack lets writers self-publish and monetize content through subscriptions.
It combines blogging, newsletters, and social media features, making it a valuable platform.
volunteer_activism ADVICE
Getting Discovered on Substack
Promote your Substack on social media platforms like LinkedIn and Instagram.
Utilize lead magnets and consider paid advertising for broader reach.
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In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income, and offer unique content. If you’ve ever thought about using Substack to amplify your writing business, this episode is for you.
In this episode, we talk about:
What Substack is and why it’s valuable:
Gain a clear understanding of how Substack works and why it can be an excellent platform for writers
Learn the differences between Substack and traditional blogging or newsletter platforms, and how to utilise its unique features
Monetising on Substack:
Discover strategies for building a subscription-based income on Substack, including how to structure payment tiers
Learn about setting up content behind a paywall, and balancing free and paid content to attract and retain subscribers
Attracting readers and growing your audience:
Explore actionable tips for building a loyal subscriber base, from leveraging social media to using Substack’s internal promotion tools like “Notes”
Learn how to use cross-promotions with other creators on Substack to expand your reach
Creating engaging, consistent content:
Understand how to choose compelling topics, structure posts, and find your unique voice to create content that resonates
Gain insights into creating a content schedule that fits your workload and keeps readers engaged
Personal branding and storytelling:
Learn how to build a personal brand that attracts your ideal audience, using storytelling and a consistent tone of voice
Discover Lizzie’s approach to sharing personal anecdotes to connect deeply with readers and build community
So you want to be a copywriter with Bernadette Schwerdt