Liz Roche

Liz Roche, the new VP of Media and Measurement at Albertsons Media Collective, brings a wealth of experience in media and consumer engagement. She discusses the crucial role of measurement in retail media growth and strategies to overcome barriers brands face. Highlighting the importance of collaboration with CPG partners, Liz emphasizes breaking down silos between media and merchandising for better consumer experiences. With insights into trends like AI and standardized metrics, she offers a forward-thinking vision for enhancing retail media effectiveness.