Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche

Jan 25, 2025

Liz Roche, the new VP of Media and Measurement at Albertsons Media Collective, brings a wealth of experience in media and consumer engagement. She discusses the crucial role of measurement in retail media growth and strategies to overcome barriers brands face. Highlighting the importance of collaboration with CPG partners, Liz emphasizes breaking down silos between media and merchandising for better consumer experiences. With insights into trends like AI and standardized metrics, she offers a forward-thinking vision for enhancing retail media effectiveness.

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Intro

00:00 • 2min

Exploring the Future of Retail Media at CES

01:40 • 3min

Elevating Media Measurement

04:42 • 11min

Transforming Retail Media Measurement

15:26 • 15min

Navigating Volume Growth Challenges with Retail Media Strategies

30:43 • 2min

Collaborative Media Strategies at Albertsons

32:51 • 10min

Concluding Insights and Gratitude

42:31 • 2min

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The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live.

Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/
Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/
Find AMC online at : https://albertsonsmediacollective.com/

Here's what we asked her :
1. Today, Albertsons announced you in your new role. What intrigued you about both AMC and the role that you are entering?
2. You’ve spent your career working at agencies, service and social media platforms. Retail is an entirely different animal. How are you engaging with your product, client management and merchandising counterparts to ensure that you are delivering against organizational priorities?
3. How do you see measurement playing a pivotal role in accelerating the growth of retail media? What has been holding back brands from making retail media a larger part of their marketing strategy?
4. What are you hoping to bring to Albertsons Media Collective that will build upon the foundation already established around media measurement?
5. A recent update from eMarketer showed that collectively, all but the top 2 RMNs are accounting for only 15% of the retail media spend from CPG brands. How do you see that changing in the next few years? Do you see growth coming more from share change or overall vertical growth?
6. What are some of the trends occurring in our industry that you will be focused against in terms of your role at Albertsons Media Collective?

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