Liz Costa

Liz Costa, Chief of Innovation and Partnerships at the Behavioural Insights Team, shares insights on AI adoption through the lens of behavioral science. She discusses the crucial role of understanding human behavior in fully utilizing AI's potential. Costa introduces a triad of motivation, capability, and trust as barriers to adoption, while emphasizing the importance of reframing AI deployment to alleviate skepticism. She also highlights the need for organizational experimentation to uncover valuable use cases, ensuring deep integration rather than mere automation.