High Signal: Data Science | Career | AI Episode 29: Why AI Adoption Fails: A Behavioral Framework for AI Implementation
13 snips
Nov 28, 2025 Liz Costa, Chief of Innovation and Partnerships at the Behavioural Insights Team, shares insights on AI adoption through the lens of behavioral science. She discusses the crucial role of understanding human behavior in fully utilizing AI's potential. Costa introduces a triad of motivation, capability, and trust as barriers to adoption, while emphasizing the importance of reframing AI deployment to alleviate skepticism. She also highlights the need for organizational experimentation to uncover valuable use cases, ensuring deep integration rather than mere automation.
AI Snips
Chapters
Books
Transcript
Episode notes
AI’s Potential Hinges On Human Behaviour
- AI's promise depends on understanding human decision-making and behaviour.
- Liz Costa argues leaders who dig into behaviour will solve adoption problems faster.
Early Habits Create Long-Term Lock-In
- Early adoption habits shape long-run norms, like the QWERTY keyboard lock-in.
- Choices about design, privacy, and collaboration now will influence years of AI use.
Adoption Is A Spectrum Not A Switch
- Adoption is a spectrum from no use to shallow automation to deep integration as a partner.
- Deep adoption embeds AI into workflows and treats it as augmentation, not mere automation.
