Loren Poncia, a fourth-generation cattle rancher, and his wife Lisa, a savvy business partner, have turned Stemple Creek Ranch into a carbon-positive operation. They dive into how consumer demand is propelling sustainable farming forward, especially during the pandemic when they pivoted to online retail. The couple also discusses the complexities of balancing their roles in both love and business, while advocating for transparency in food production. Their innovative practices represent a transformative shift in the agricultural landscape, emphasizing sustainability and regenerative farming.
