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Lisa Perlmutter

Chief Customer Officer at Hanna Andersson. Responsible for the digital business, e-commerce, performance marketing, loyalty program, and customer analytics.

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Apr 12, 2025 • 40min

Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

Lisa Perlmutter, Chief Customer Officer at Hanna Andersson, shares her insights on building a successful loyalty program for the premium children's apparel brand. She discusses innovative strategies that go beyond discounts, prioritizing customer feedback and personalization. The conversation also touches on how marketers are navigating tariffs and economic challenges while maintaining marketing efforts. Perlmutter highlights the importance of genuine relationships with customers, especially parents, to foster brand loyalty and trust.