In this discussion, Lisa Perez, General Manager for Bayer’s Nutritionals, shares her insights on the transformational journey of the One A Day brand, emphasizing a refreshed visual identity and messaging tuned to specific audiences. Alexis Gossard, Senior Manager of Media Strategy, reveals innovative media tactics, including leveraging data for smart targeting and integrating campaigns with major events like football. Together, they explore the importance of measurable outcomes, cross-functional collaboration, and a commitment to increasing household penetration in their strategic revolution.
