Join industry expert Liraz Cohen Mordechai, founder of Fashionating by Liri, as she tackles the clash between fast fashion and sustainable fashion. She discusses the severe environmental impacts of fast fashion, the challenges sustainable brands face, and the critical role of consumer awareness. Liraz reveals how documentaries like 'The True Cost' have shifted public perception and emphasizes the need for transparency in the supply chain. She also highlights innovation in sustainable practices and the urgent demand for more responsible consumer behavior.