In this lively discussion, Sarah, a newcomer to business coaching, engages with Linley, an experienced participant. They dive into strategies for attracting high-performing clients with authenticity. The conversation touches on the importance of storytelling and confidence in proposals. Both guests explore how to navigate client resistance and address difficult dialogues to foster trust. Sarah and Linley also reflect on rethinking value and pricing strategy, emphasizing that pricing should be a choice, not a reflection of self-worth.