Linda Tong

Linda Tong, CEO of Webflow and a former leader at Google and the NFL, shares her journey of balancing hands-on coding with executive leadership. She delves into how AI is transforming web development and why embracing a culture of innovation is crucial. Linda discusses the concept of Answer Engine Optimization and its implications for operational efficiency. She also recounts her team's resilience during the SVB banking crisis and highlights the importance of celebrating all ideas, even the bad ones, in fostering creativity.

Linda Tong, CEO of Webflow, an AI-native website experience platform, dives into the future of web design. She discusses the split between user-friendly websites and those optimized for AI bots. Tong introduces answer engine optimization (AEO), highlighting its focus on authoritative content rather than outdated keyword tactics. As AI-driven traffic rises, AEO is reshaping discovery and conversions by attracting more intent-driven visitors. She also touches on the evolving role of ads within AI answer engines and the changing landscape of online user control.

Linda Tong, CEO of Webflow, is reshaping the web to accommodate the growing influence of bots. She discusses the rise of non-human traffic and the need for 'agent-first' design, emphasizing how websites can cater to both AI agents and human visitors. Linda introduces the concept of agentic engine optimization (AEO) as a new SEO strategy. She also reflects on the importance of dynamic, personalized experiences and shares leadership insights inspired by 'Ender’s Game.' Get ready for a fast-paced, thought-provoking conversation about the future of web design!