Inference by Turing Post AI CHANGED THE WEB. Here’s How to Build for It | A conversation with Linda Tong, CEO of Webflow
Aug 23, 2025
Linda Tong, CEO of Webflow, is reshaping the web to accommodate the growing influence of bots. She discusses the rise of non-human traffic and the need for 'agent-first' design, emphasizing how websites can cater to both AI agents and human visitors. Linda introduces the concept of agentic engine optimization (AEO) as a new SEO strategy. She also reflects on the importance of dynamic, personalized experiences and shares leadership insights inspired by 'Ender’s Game.' Get ready for a fast-paced, thought-provoking conversation about the future of web design!
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Bots Are Becoming A Dominant Audience
- Bot traffic has grown rapidly and is already a large fraction of visits to many sites.
- Linda Tong predicts bots may become the majority of traffic by year-end if trends continue.
Distinguish Good Bots From Bad
- There are both harmful bots and valuable indexing agents from LLMs.
- You should not block good bots because they help AI services reference and surface your site.
Optimize For Agentic Engine Results
- Optimize your site so AI agents can crawl and reference it, a new practice people call AEO.
- Focus on site structure, content freshness, and external references to rank in agent results.
