Lily Comba

Lily Comba, founder and CEO of Superbloom, a leading influencer marketing agency, shares her fascinating journey in the industry. She discusses scaling influencer-driven revenue for major brands and why a performance-focused approach is crucial. Lily offers insights on negotiating creator deals and the importance of measurement, including ROAS and CPA. She highlights the untapped potential of YouTube as an influencer channel and shares tips on avoiding common mistakes brands make. Practical advice on creating sustainable influencer partnerships rounds out this enlightening conversation.