Lillian Pierson

In this engaging discussion, Lillian Pierson, a Chief Marketing Officer and data science expert, explores how AI is reshaping marketing. She stresses the importance of balancing AI capabilities with human oversight, advocating for thoughtful integration to preserve brand voice. Lillian emphasizes the power of social listening in identifying prospects and the need for news-driven content strategies in an evolving landscape. Practical insights on creating a manifesto for authenticity and ensuring quality control in AI outputs add depth to the conversation.