Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

Is Artificial Intelligence Changing The World of Marketing With Lillian Pierson

Nov 24, 2025

In this engaging discussion, Lillian Pierson, a Chief Marketing Officer and data science expert, explores how AI is reshaping marketing. She stresses the importance of balancing AI capabilities with human oversight, advocating for thoughtful integration to preserve brand voice. Lillian emphasizes the power of social listening in identifying prospects and the need for news-driven content strategies in an evolving landscape. Practical insights on creating a manifesto for authenticity and ensuring quality control in AI outputs add depth to the conversation.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ADVICE

Train AI On Your Brand And Keep Oversight

Train AI on your brand's positioning, case studies, and manifesto so outputs match your voice.
Verify and maintain human oversight to prevent dangerous, unchecked automation.

ADVICE

Use Social Listening To Find Ready Leads

Use AI-powered social listening to filter comments and find leads aligned with your ICP or referral partners.
Deploy social listening to discover timely news angles and downstream buying intent.

INSIGHT

News Beats Evergreen For Attention Now

News-driven content gains attention because evergreen value is diluted by LLMs.
Incorporate timely news angles into content strategy to stand out and garner attention.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we dive into the transformative power of AI in the marketing landscape with our esteemed guest, Lillian Pierson, a seasoned Chief Marketing Officer and data science expert.

Lillian shares her insights on the balance between leveraging AI's capabilities and maintaining human oversight in marketing strategies. She highlights the importance of integrating AI tools thoughtfully without losing the personal touch that resonates with customers. Lillian provides valuable perspectives on using AI for brand positioning and social listening to enhance lead generation and customer engagement.

Notable Quotes:

"AI can do amazing things with marketing, but you still need to have an oversight or a person paying attention." - [Lillian Pierson]
"We have to create so much content, we just have to pump it out. And what you're talking about is very interesting... we don't want to outsource the paying attention." - [Jonathan Green]
"In order to get garner attention, news is one of the bigger angles. So it's becoming a more important part of content strategy." - [Lillian Pierson]
"You have to have a movement. You have to have a manifesto. And from that sense, having a manifesto and a movement's very important." - [Lillian Pierson]

Lillian emphasizes the necessity of a calibrated approach to AI integration, ensuring that content reflects the brand's voice and values. She discusses the critical role of social listening in identifying potential leads and refining content strategies to align with audience needs.

Connect with Lillian Pierson:

LinkedIn: https://www.linkedin.com/in/lillianpierson/
Website: https://www.data-mania.com/
Newsletter: https://www.data-mania.com/newsletter/

If you're keen on understanding how AI is reshaping marketing and want to learn from an industry leader, this episode is a must-listen!

Connect with Jonathan Green

The Bestseller: ChatGPT Profits
Free Gift: The Master Prompt for ChatGPT
Free Book on Amazon: Fire Your Boss
Podcast Website: https://artificialintelligencepod.com/
Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast