Lila Snyder, CEO of Bose, shares insights on the brand’s evolution and competition in the audio industry. She discusses Bose's challenges against tech giants like Apple and Google, particularly in the earbuds market. The conversation highlights the transition towards subscription models in electronics and how Bose integrates innovative technologies, including Dolby Atmos in cars. Snyder emphasizes fostering a passionate culture for attracting talent and shares the company's commitment to pushing audio boundaries while adapting to a rapidly changing landscape.