Liam James Ward
CEO and co-founder of content strategy studio Something Something, specialising in social content production and fan engagement for artists, and winner of Music Ally’s 2025 Agency of the Year.
Best podcasts with Liam James Ward
Ranked by the Snipd community
15 snips
Jan 14, 2025 • 49min
How music marketing will change in 2025 – with Liam James Ward of Something Something
Liam James Ward, CEO of the social music marketing agency Something Something, shares insightful predictions for music marketing in 2025. He emphasizes the shift towards genuine fan connections over viral trends and the rising influence of niche tastemakers. Ward discusses the importance of cultivating online communities and the need for authenticity in marketing strategies. He also highlights how metrics are evolving from traditional KPIs to more qualitative measures, reshaping the future landscape of music marketing.
12 snips
Jan 15, 2026 • 54min
What will the music marketing trends of 2026 be? Post-authenticity, clipping content, fun for fans – and much more, explains Something Something's Liam James Ward
Liam James Ward, CEO of content strategy studio Something Something, shares insights into the evolving landscape of music marketing. He discusses the rise of fan accounts and personalized content, emphasizing authenticity as a reflection of an artist's world rather than mere personal moments. The conversation delves into the importance of community-driven engagement, the role of influencers as tastemakers, and the potential of IRL experiences to boost discoverability. Lastly, Liam predicts a shift towards atomization and bespoke content strategies tailored for fans.
