Liam James Ward, CEO of the social music marketing agency Something Something, shares insightful predictions for music marketing in 2025. He emphasizes the shift towards genuine fan connections over viral trends and the rising influence of niche tastemakers. Ward discusses the importance of cultivating online communities and the need for authenticity in marketing strategies. He also highlights how metrics are evolving from traditional KPIs to more qualitative measures, reshaping the future landscape of music marketing.