Li Jin

Sam Yam, Co-founder of Patreon, and Li Jin, Managing Partner at Atelier Ventures, dive into the booming creator economy. They discuss how creators are monetizing their work more effectively than ever, even with fewer fans. Yam emphasizes the shift from engaging 1,000 true fans to a smaller, more passionate audience, while Jin outlines the evolution of community engagement through subscription models. They highlight how exclusive content fosters deeper connections and explore the future of work in this thriving landscape.

On today's episode of Empire, Jason Yanowitz and Santiago Roel Santos are joined by Li Jin and Jesse Walden of Variant. Bringing their specific expertise on the creator space, Li and Jesse discuss what it means to form a crypto creator economy that not only supports quality content but attracts players to actually invest in the concept. With Jason and Santiago, they cover mainstream adoption, NFTs, what it means to be an owner, and more.--ParaSwap:If you want to make a swap at the best price across the DeFi market, check out paraswap.io. ParaSwap’s state-of-the-art algorithm beats the market price across all major DEXs and brings you the most optimized swaps with the best prices, and lowest slippage.--Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like this, subscribe to Blockworks' free daily newsletter: https://blockworks.co/newsletter/Follow me and Santiago on Twitter, @JasonYanowitz and @santiagoroel; let us know what you thought of the show!Subscribe to the podcast on Spotify: https://open.spotify.com/show/4UTePv1CR3APdKOiosR3Iq?si=41bc452345b649f9Subscribe to the podcast on Apple: https://apple.co/3srZf7M

Li Jin, co-founder of Variant Fund, talks with Erik Torenberg, Dan Romero, and Antonio Garcia Martinez about crypto, web3, memecoins, attention economics, and the impact of techno-capitalism. They discuss cultural differences, decentralization, meme coins, and the attention economy thesis.

Li Jin, co-founder of Variant and an expert in the passion economy, joins the conversation. She discusses the much-needed reset in the crypto market and shares lessons learned from past investment failures. Li emphasizes the importance of passion in creating products and reveals how embracing creativity can lead to unexpected success. The duo also explores transitioning to a more equitable Web3, focusing on ownership opportunities for contributors, while examining the balance between gaming engagement and sustainable tokenomics.

Investor Li Jin helped popularize the idea of the Creator Economy — the theory that many people who make stuff online could and should get paid for that work. Then she merged that pitch with an embrace of crypto/Web3 — and by 2021 the New York Times was calling her the “It Girl in venture capital.” Now many of the people who embraced both creator economy investments and crypto want nothing to do with that. But not Jin, who says she’s still all in. She talks to Recode’s Peter Kafka about launching a fund in a pandemic, riding out a down cycle, and what it’s like to be the face of thesis.Featuring: Li Jin (@ljin18), Co-Founder & General Partner at Variant FundHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices