The Startup Ideas Podcast

Betting Big on Web3 with Li Jin

Jul 21, 2022
Li Jin, co-founder of Variant and an expert in the passion economy, joins the conversation. She discusses the much-needed reset in the crypto market and shares lessons learned from past investment failures. Li emphasizes the importance of passion in creating products and reveals how embracing creativity can lead to unexpected success. The duo also explores transitioning to a more equitable Web3, focusing on ownership opportunities for contributors, while examining the balance between gaming engagement and sustainable tokenomics.
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ANECDOTE

Neopets Childhood

  • Li Jin spent her childhood on Neopets, forming online friendships and engaging in the virtual economy.
  • This early experience shaped her passion for consumer software and online content creation.
ADVICE

Read Fiction

  • Take breaks from reading non-fiction to enhance creativity.
  • Explore fiction to experience different perspectives and improve empathy, potentially leading to better user understanding.
ANECDOTE

Career Path

  • Li Jin's mother encouraged her to pursue a stable career, leading her to study statistics despite her passion for writing.
  • She later transitioned to venture capital through a seven-month-long cold application process at Andreessen Horowitz.
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