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Li Jianxiong
Former high-flying marketing executive in Beijing who experienced a breakdown and founded Hardify, a mutual support community for burnouts.
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Jan 27, 2025
• 33min
The man making a business out of China’s burnout generation
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Li Jianxiong, a former marketing executive turned mental health advocate, shares his profound journey from burnout to healing. He founded Hardify, a community that blends Western psychology with traditional Chinese culture to support those disillusioned by China's intense work culture. They delve into the effects of the pandemic on societal values, the shift towards self-awareness, and the therapeutic power of storytelling. Jianxiong’s insights reveal a generation seeking balance amid overwhelming pressure.
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