The Audio Long Read The man making a business out of China’s burnout generation
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Jan 27, 2025 Li Jianxiong, a former marketing executive turned mental health advocate, shares his profound journey from burnout to healing. He founded Hardify, a community that blends Western psychology with traditional Chinese culture to support those disillusioned by China's intense work culture. They delve into the effects of the pandemic on societal values, the shift towards self-awareness, and the therapeutic power of storytelling. Jianxiong’s insights reveal a generation seeking balance amid overwhelming pressure.
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Li Jianxiong's Burnout
- Li Jianxiong, a successful marketing executive, experienced burnout from China's demanding 996 work culture.
- This led to health issues and a personal crisis, prompting him to explore self-help and spirituality.
Disillusionment with the Chinese Dream
- Li's burnout reflects a broader disillusionment among China's middle class with the promise of prosperity through hard work.
- Many question the 'Chinese Dream' as economic growth slows and anxieties rise.
Li's Path to Success
- Li's drive for success stemmed from his upbringing and China's emphasis on education and economic growth.
- He excelled academically, transitioned from journalism to marketing, and achieved professional recognition.