Lexi Merritt

Lexi Merritt, a writer and founder of The Pretty Decent Internet Café, shares her innovative approach to entrepreneurship. She challenges traditional goal-setting by promoting abstract goals over the conventional SMART framework. Lexi explores how life and business can be seen as one grand science experiment, encouraging a playful mindset. They also discuss the importance of personal storytelling in business and the enriching impact of literature, particularly the works of Mary Oliver, on their journeys.