Wild Geese 8. How to Achieve Your Goals Through Design Thinking with Lexi Merritt, Founder of The Pretty Decent Internet Café
May 30, 2024
Lexi Merritt, a writer and founder of The Pretty Decent Internet Café, shares her innovative approach to entrepreneurship. She challenges traditional goal-setting by promoting abstract goals over the conventional SMART framework. Lexi explores how life and business can be seen as one grand science experiment, encouraging a playful mindset. They also discuss the importance of personal storytelling in business and the enriching impact of literature, particularly the works of Mary Oliver, on their journeys.
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Weekly Notion Ritual For Clarity
- Use Lexi Merritt's weekly Notion ritual to sit down and ask guiding questions about priorities.
- Do it once a week to pick the least complicated next step and reduce toggling and inertia.
Thrift-Found Names Sparked Tools
- Lexi Merritt named the Desktop Organizer after finding a thrift-store office-supply tray.
- She turned that image into a tool and a product name for Pretty Decent.
Pretty Decent Began As A Place To Hide
- Lexi Merritt created Pretty Decent as "a place to hide" and used that persona to shape the site's voice and motifs.
- She leaned into the "internet cafe" idea to invent events, navigation, and a playful online world.
