Lesley Sim

Lesley Sim, a creator in the WordPress ecosystem behind products like Newsletter Glue and EventKoi, shares her entrepreneurial journey. She discusses the challenges of launching Newsletter Glue during the COVID-19 pandemic and the strategic decisions involved in developing EventKoi as an ecosystem plugin. The conversation dives into design philosophies, marketing approaches for different audiences, and the importance of community engagement. Plus, there's a fun tangent into how ultimate frisbee influences clarity in her decision-making.