Crossword Perspectives with Lesley Sim
12 snips
Jul 2, 2025 Lesley Sim, a creator in the WordPress ecosystem behind products like Newsletter Glue and EventKoi, shares her entrepreneurial journey. She discusses the challenges of launching Newsletter Glue during the COVID-19 pandemic and the strategic decisions involved in developing EventKoi as an ecosystem plugin. The conversation dives into design philosophies, marketing approaches for different audiences, and the importance of community engagement. Plus, there's a fun tangent into how ultimate frisbee influences clarity in her decision-making.
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Lesley Sim's WordPress Journey
- Lesley Sim started in WordPress around 2016 building her video agency site and then pivoted fully to WordPress plugin development after firing clients.
- This transition led to creating Newsletter Glue and focusing on software products instead of client services.
Pandemic Boosted Newsletter Glue
- Newsletter Glue started as a pivot from a membership plugin during the pandemic, benefiting from more people being online.
- Lesley and her co-founder built relationships remotely which helped spread adoption without in-person events.
Remote vs. In-Person Balance
- The pandemic made remote online relationships key, changing how WordPress developers build and support products.
- This shift may result in future increased value placed on face-to-face meetings as they become rarer and more meaningful.
