In this lively chat, Leo Gamboa, Global Senior Director at Levi's, shares his insights on crafting successful fashion collaborations. He dives into the art of sourcing vintage denim and the emotional ties to iconic styles like the Levi's 501. Leo also spills secrets about his intense sneaker competition history and the unique aesthetic of San Francisco style. With humor and passion, he emphasizes the importance of authenticity in design, making fashion as much about personal stories as it is about trends.