Throwing Fits Friday Fiasco with Leo Gamboa
Nov 1, 2024
In this lively chat, Leo Gamboa, Global Senior Director at Levi's, shares his insights on crafting successful fashion collaborations. He dives into the art of sourcing vintage denim and the emotional ties to iconic styles like the Levi's 501. Leo also spills secrets about his intense sneaker competition history and the unique aesthetic of San Francisco style. With humor and passion, he emphasizes the importance of authenticity in design, making fashion as much about personal stories as it is about trends.
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Run Collabs As Cross‑Functional Teams
- Lead collaborations with design, merchandising and marketing tightly integrated.
- Manage trust across teams to make authentic partnered products that last.
Sneaker Collector Backstory
- Leo ran global collaborations at Reebok and left with about 600 pairs of sneakers.
- He still collects heavily and jokes about the regrets and wins from that era.
The 194 Local Collaboration Origin
- Leo highlighted the 194 Local/Stussy project as a sentimental first collab he helped bring to life.
- He emphasized long-term friendships and creative respect as the start of that partnership.