Lee Russell

Lee Russell, founder of Minimum Viable Launch, shares over a decade of AI expertise focusing on personalization at scale. He discusses the importance of creating high-tech yet high-touch customer experiences, emphasizing qualitative data over typical metrics. Lee explains context engines and how to avoid generic 'AI slop' while creating unique outputs. He also highlights the power of no-code tools like n8n and vector databases to enhance data interactions, urging listeners to experiment and build their own AI agents for remarkable customer engagement.