Tool Use - AI Conversations "AI allows you to be high tech and high touch" - Lee Russel
Oct 21, 2025
Lee Russell, founder of Minimum Viable Launch, shares over a decade of AI expertise focusing on personalization at scale. He discusses the importance of creating high-tech yet high-touch customer experiences, emphasizing qualitative data over typical metrics. Lee explains context engines and how to avoid generic 'AI slop' while creating unique outputs. He also highlights the power of no-code tools like n8n and vector databases to enhance data interactions, urging listeners to experiment and build their own AI agents for remarkable customer engagement.
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High Tech, High Touch Personalization
- AI enables businesses to be both high tech and high touch, achieving personalization at scale.
- Whoever engineers the best context around their customer will win in the intelligence era.
Send One-Off Personalized Outreach
- Send individualized outreach by creating unique instances of templates for each customer instead of one-to-many blasts.
- Prioritize building an infrastructure that assembles facts and qualitative insights into tailored messages.
Context Beats Model Loyalty
- Models are not your moat; the competitive edge is unique qualitative customer data and context engines.
- Collect open-text insights (calls, quizzes, surveys) to feed customized AI outputs.
