Leanne Elliott Young

Leanne Elliott Young, CEO of the Institute of Digital Fashion, dives into the transformative world of digital product passports (DPPs), highlighting their necessity for compliance by 2027. She explains how DPPs can enhance transparency by embedding vital product data, leading to better customer engagement and resale options. The discussion also touches on the challenges brands face in gathering required information and the importance of cross-department collaboration. Leanne emphasizes that proactive preparation is essential for brands to stay ahead in this evolving landscape.