The Glossy Podcast What brands need to know about digital product passports — plus, the CFDA bans fur and Dario Vitale exits Versace
Dec 5, 2025
Leanne Elliott Young, CEO of the Institute of Digital Fashion, dives into the transformative world of digital product passports (DPPs), highlighting their necessity for compliance by 2027. She explains how DPPs can enhance transparency by embedding vital product data, leading to better customer engagement and resale options. The discussion also touches on the challenges brands face in gathering required information and the importance of cross-department collaboration. Leanne emphasizes that proactive preparation is essential for brands to stay ahead in this evolving landscape.
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CFDA Fur Ban Targets Official NYFW Calendar
- The CFDA banned fur on its official New York Fashion Week calendar to align U.S. shows with global trends.
- The rule only affects brands wanting official CFDA calendar status, not every New York show.
Regulators Penalize Vague Sustainability Claims
- The UK Advertising Standards Authority banned ads from Nike, Superdry and Lacoste for vague sustainability claims.
- Regulators now treat unqualified sustainability headlines as absolute claims requiring robust evidence.
DPP Mandate Is A Compliance Gamechanger
- The EU Digital Product Passport (DPP) will require every textile product sold in the EU to carry a digital identity by 2027.
- This mandate forces product-level transparency across the entire lifecycle from fiber to recycling.
