Lawrence Berger

Lawrence Berger, co-founder of private equity firm Ames Watson, joins to discuss their bold plan for reviving Claire's after its Chapter 11 filing. He reveals the parallels with their successful turnaround of Lids, including the need for updated merchandising and store refreshes. Berger emphasizes Ames Watson's long-term strategy, focusing on brand revival over quick flips. He also outlines the importance of enhancing the customer experience and adapting to changing market demands, while planning to expand product lines that resonate with modern shoppers.