Laurie Blair

Laurie Blair, Senior Vice President of Global Marketing and Loyalty at Hyatt, shares insights into building loyalty programs that resonate with travelers. She discusses the significance of care in loyalty, emphasizing emotional connections over mere transactions. Laurie explains the balance between transparency and dynamic pricing, highlighting the unique benefits of Hyatt's fixed award charts. Additionally, she reveals upcoming innovations like personalized AI-driven itineraries and exclusive member experiences, all designed to keep Hyatt travelers engaged and satisfied.