Lauren Petrowski

Lauren Petrowski, a news media expert, shares her extensive knowledge on leveraging local news to amplify business visibility. She discusses effective pitching techniques and the importance of engaging content, particularly for TV. Petrowski reveals how small business owners can navigate media outreach and build advantageous relationships with local outlets. Furthermore, she emphasizes the power of multi-threading in business outreach and offers valuable insights on preparing for on-air appearances, instilling confidence in one's expertise.