Slay The Gatekeeper Ungatekeeping Local News w/ Lauren Petrowski
Jan 7, 2025
Lauren Petrowski, a news media expert, shares her extensive knowledge on leveraging local news to amplify business visibility. She discusses effective pitching techniques and the importance of engaging content, particularly for TV. Petrowski reveals how small business owners can navigate media outreach and build advantageous relationships with local outlets. Furthermore, she emphasizes the power of multi-threading in business outreach and offers valuable insights on preparing for on-air appearances, instilling confidence in one's expertise.
AI Snips
Chapters
Transcript
Episode notes
Getting Started with Local News
- Start by building a strong social media presence and website for your business.
- Then, research local media outlets to understand their content and target your pitches effectively.
Pitching Effectively
- Make the media's job easier by providing a clear and concise pitch explaining why you'd be a good fit.
- Offer specific ideas for segments, aligning your expertise with their existing content.
Be Available and Flexible
- Be readily available for interviews or segments, as news operates quickly and cancellations occur.
- Flexibility increases your chances of being booked, especially last minute.