Lauren Nordgren

Lauren Nordgren, an organizational psychologist at Northwestern's Kellogg School, shares insights on overcoming invisible barriers to innovation. She reveals that pushing harder often backfires, while understanding underlying anxieties opens new pathways. The discussion dives into the concepts of 'fuel' and 'friction' in motivation, illustrating how small changes ease decision-making. Nordgren also examines societal resistance to change through the lens of reactance, showcasing the complexities of fostering progress in both personal and professional realms.