In this insightful discussion, Lauren Morgenstein Schiavone, the founder of Wonder Consulting and former Procter & Gamble leader, shares her journey of empowering non-technical leaders to embrace AI. She reveals a structured five-step approach to integrating AI into core processes, emphasizing the importance of a supportive culture and dedicated AI councils. Lauren also explores the role of AI in innovation at major brands and how it transforms marketing by enhancing efficiency and engagement. Her insights are essential for organizations looking to move beyond mere AI experiments.