Lauren Long, Co-founder at Ampersand, discusses the challenges of API integration for SaaS products. Topics include the importance of smooth API connectivity, difficulties with 3rd party APIs, and solutions for seamless SaaS interoperability. The discussion also covers the complexities of API integration, customer segment challenges, and strategies for efficient integration processes.

Lauren Long, Co-founder and CTO of Ampersand, discusses her journey in creating a developer platform for native product integrations. She shares insights on why a code-first approach enhances the developer experience and how their first integration with Salesforce shaped their go-to-market strategy. Lauren explains the balance between open-source CLI tools and a closed-source orchestration layer, emphasizing transparency in pricing as a key differentiator. She also offers valuable advice for aspiring founders about pursuing passion and aligning with long-term goals.