E156: Code-First Product Integrations with Ampersand

Lauren Long, Co-founder and CTO of Ampersand, discusses her journey in creating a developer platform for native product integrations. She shares insights on why a code-first approach enhances the developer experience and how their first integration with Salesforce shaped their go-to-market strategy. Lauren explains the balance between open-source CLI tools and a closed-source orchestration layer, emphasizing transparency in pricing as a key differentiator. She also offers valuable advice for aspiring founders about pursuing passion and aligning with long-term goals.