Lauren Griewski

Lauren Griewski, Head of Sales and Partnerships for Chase Media Solutions, shares insights on how commerce media is transforming the advertising landscape. She discusses the impact of economic challenges on retail media and the innovative strategies from giants like Amazon and DoorDash. The conversation covers the role of generative AI in content creation and emphasizes the importance of personalized marketing in building brand loyalty. Plus, they explore how consumer insights can inform tailored marketing strategies for various life stages.

Lauren Griewski, Head of Sales and Partnerships at Chase Media Solutions, shares her impressive career journey and insights on commerce media. She emphasizes the crucial role financial institutions play in enhancing consumer engagement through trust and personalization. The conversation dives into the importance of leveraging first-party data to tailor experiences and drive loyalty. Lauren also draws parallels between her career path and the challenges of Ironman triathlons, highlighting collaboration and innovation as key to navigating the evolving retail landscape.