Lauren Griewski

Lauren Griewski, Head of Sales and Partnerships for Chase Media Solutions, shares insights on how commerce media is transforming the advertising landscape. She discusses the impact of economic challenges on retail media and the innovative strategies from giants like Amazon and DoorDash. The conversation covers the role of generative AI in content creation and emphasizes the importance of personalized marketing in building brand loyalty. Plus, they explore how consumer insights can inform tailored marketing strategies for various life stages.