Unlocked with Austin and Elizabeth Episode 3: Unlocked with Austin & Elizabeth, featuring Lauren Griewski
May 1, 2025
Lauren Griewski, Head of Sales and Partnerships at Chase Media Solutions, shares her impressive career journey and insights on commerce media. She emphasizes the crucial role financial institutions play in enhancing consumer engagement through trust and personalization. The conversation dives into the importance of leveraging first-party data to tailor experiences and drive loyalty. Lauren also draws parallels between her career path and the challenges of Ironman triathlons, highlighting collaboration and innovation as key to navigating the evolving retail landscape.
AI Snips
Chapters
Books
Transcript
Episode notes
Unified Customer View Is A Superpower
- Chase's unified view of customers lets it deliver value beyond traditional retail media networks.
- That holistic data enables personalized brand discovery across many purchase categories.
Trust Multiplies Marketing Speed
- Trust from financial relationships makes consumers more receptive to offers delivered through banks.
- Chase sees that trust as a transferable advantage to brand and merchant partners.
Commerce Media Will Consolidate Through Collaboration
- Commerce media is still fragmented and will evolve significantly in the next few years.
- Industry players must collaborate to create unified consumer experiences instead of fragmented ones.
