Laurel Greatrix

VP of Marketing at Viator with deep experience across TripAdvisor and travel marketplaces, leading marketing strategy for in-destination experiences and global growth.

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Sep 24, 2025 • 1h 17min

Viator: Powering 400,000+ Experiences Around the Globe

Laurel Greatrix, VP of Marketing at Viator and a travel industry veteran, shares insights into transforming travel experiences. She discusses the impact of Viator's acquisition by TripAdvisor, which sparked a remarkable 200% growth post-pandemic. Laurel highlights the enduring popularity of offline bookings and trends like food tours and outdoor adventures. She explores AI's role in enhancing the traveler journey and emphasizes India's potential as a booming market. Expect a fascinating glimpse into how technology is revolutionizing travel!

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